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  <title>PeopleTide CRM Resources</title>
  <link>https://crm.peopletide.com/resources/</link>
  <description>Practical CRM guides for Indian service businesses.</description>
  <item>
    <title>Designing AI-to-human customer support handoffs</title>
    <link>https://crm.peopletide.com/resources/ai-human-support-handoff/</link>
    <guid>https://crm.peopletide.com/resources/ai-human-support-handoff/</guid>
    <description>A good handoff stops automation clearly, gives a person the right context, and tells the customer what will happen next.</description>
    <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
  </item>
  <item>
    <title>How to choose a CRM for an Indian service business</title>
    <link>https://crm.peopletide.com/resources/choose-crm-indian-service-business/</link>
    <guid>https://crm.peopletide.com/resources/choose-crm-indian-service-business/</guid>
    <description>Evaluate the customer workflow your team actually operates before comparing long feature lists or committing to a migration.</description>
    <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
  </item>
  <item>
    <title>How to send website enquiries into a CRM</title>
    <link>https://crm.peopletide.com/resources/connect-website-enquiries-to-crm/</link>
    <guid>https://crm.peopletide.com/resources/connect-website-enquiries-to-crm/</guid>
    <description>Turn a public form submission into an actionable lead without exposing powerful credentials or losing attribution and error handling.</description>
    <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
  </item>
  <item>
    <title>How to keep calls, SMS, and WhatsApp on one customer timeline</title>
    <link>https://crm.peopletide.com/resources/customer-conversation-timeline/</link>
    <guid>https://crm.peopletide.com/resources/customer-conversation-timeline/</guid>
    <description>Normalize channel events around the customer while preserving their source, status, ownership, and follow-up outcome.</description>
    <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
  </item>
  <item>
    <title>SMS vs WhatsApp for customer follow-up in India</title>
    <link>https://crm.peopletide.com/resources/sms-vs-whatsapp-customer-follow-up/</link>
    <guid>https://crm.peopletide.com/resources/sms-vs-whatsapp-customer-follow-up/</guid>
    <description>Choose each channel according to the customer, message, account rules, available connection, and follow-up workflow rather than assuming one channel fits every case.</description>
    <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
  </item>
  <item>
    <title>WhatsApp Business CRM checklist for growing teams</title>
    <link>https://crm.peopletide.com/resources/whatsapp-business-crm-checklist/</link>
    <guid>https://crm.peopletide.com/resources/whatsapp-business-crm-checklist/</guid>
    <description>Prepare the account, operating rules, team roles, and escalation workflow before moving customer WhatsApp conversations into a CRM.</description>
    <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
  </item>
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